Vertically Integrated Projects

Innovative design company that pioneered vertical integration of services

As Creative Director, I repositioned the company for rapid growth & expansion upmarket. Rebranded with a unique identity and marketing strategy, reinforcing vertical integration. Created all touchpoints, improved the RFP process and transformed the client journey for more conversion, revenue & loyalty.

Vertically Integrated Projects cover

Repositioned the agency for rapid growth with a redesigned identity & enhanced client acquisition.

Repositioned the agency for rapid growth with a redesigned identity & enhanced client acquisition.

Branding

Strategic foundation that defines the look and feel of the company, positioning it for strong market fit and instant recognizability. Includes the brand strategy, visual identity, design systems, stationary, etc.

  • Logos & sublogos

    Logos & sublogos

  • Business cards & folders

    Business cards & folders

  • Letterheads & envelopes

    Letterheads & envelopes

  • Brand Guide & design system

    Brand Guide & design system

Design

Essentials that communicate Who you are, What you do and Why customers should choose you. A framework of touchpoints is created for a every conceivable step of the customer journey: from website and app, to product package, POS and events.

  • Catalogs & brochures

    Catalogs & brochures

  • Events & tradeshows

    Events & tradeshows

  • Website & landing pages

    Website & landing pages

  • Flyers, posters & touchpoints

    Flyers, posters & touchpoints

Marketing

Touchpoints putting your business in front of new audiences. Once a marketing strategy has been created, it’s brought to life as a variety of collateral and ads based on the PESO model (social, PPC, SEM, OOH, etc).

  • Advertisements

    Advertisements

  • Merch & giveaways

    Merch & giveaways

  • Newsletters

    Newsletters

  • Social & PPC

    Social & PPC

Content

Content for touchpoints and to improve marketing conversion. Typically includes photography, videos, renderings, presentations, animations, illustrations, infographics, copywriting, content marketing and so on.

  • Renderings

    Renderings

  • 3D walkthroughs & isometrics

    3D walkthroughs & isometrics

  • Presentations & animations

    Presentations & animations

  • Interior photography

    Interior photography

Logo for VIP, a company specializing in vertically integrated projects, surrounded by blue solar panels.
Modern hotel room with a large bed, bedside tables with lamps, a sitting area with a turquoise couch, a desk with a chair, and a window with turquoise and white patterned curtains.
Collection of interior design and project brochures showcasing hotel rooms, modern living spaces, and office interiors with various furniture and decor items.
Modern hotel lobby with colorful chairs, a city skyline mural, and decorative lighting fixtures.
Various types of black and brown office chairs lined up against a blue striped background.
Modern hotel room with a large bed, nightstands, lamps, a desk with a chair, a patterned rug, and a sitting area with a blue sofa near a window.
Blue and white promotional display with VIP logo for vertically integrated project services, including interior design, global sourcing, financing, project management, and logistics and delivery, along with contact information.
Modern hotel room with a sitting area, green sofa, and a separate bedroom with a bed, artwork, and workspace.
A brochure for VIP Vertically Integrated Projects features a modern hotel room with a large bed, flat-screen TV, and seating area on the right side, and information about project services and clients on the left side.

View more case studies