Startex

Commercial furniture manufacturer and an Inc. 500 success story

I helped it become a rapidly growing Inc. 500 company and enter new markets. Co-created the brand strategy, visual identity and design system, expanding brand recognition. Handled all photography and created a full range of marketing collateral like catalogs, flyers, advertisements, etc.

Startex cover

Co-created the brand & marketing behind this Inc. 500 success story, helping expand into new markets.

Co-created the brand & marketing behind this Inc. 500 success story, helping expand into new markets.

Branding, marketing & design

Everything the company needs to stand out and grow their business. A distinct brand strategy and identity serve as the foundation for a wide range of highly-converting touchpoints, while a robust marketing strategy helps the business grown and expand into adjacent markets.

  • Brand Guide & design system

    Brand Guide & design system

  • Advertisements

    Advertisements

  • Catalogs & brochures

    Catalogs & brochures

  • Flyers & sell sheets

    Flyers & sell sheets

Content

Content for touchpoints and to improve marketing conversion. Typically includes photography, videos, renderings, presentations, animations, illustrations, infographics, copywriting, content marketing and so on.

  • Product photography

    Product photography

  • Photo retouching

    Photo retouching

  • Product renderings

    Product renderings

  • Interior photography

    Interior photography

Blue circular pattern with the Startex Industries logo in the center, featuring a stylized star and the company name.
Office desk with a black office chair, a telephone, a green potted plant, a TV displaying green leaves, a coffee maker, and a remote control.
Various white LED light fixtures and lamps, including a circular ceiling light, a rectangular wall-mounted light, a cylindrical floor lamp, and curved strip lights, all against a dark blue background.
Weightlifting barbell with large weights resting on a black chair with a white towel hanging over it, against a metal textured background with the text 'No sweat.' and the Startex Industries logo.
A digital collage showing a product catalog for Startex Industries featuring office chairs, lamps, mirrors, artwork, and furniture with a blue background.
Hotel room workspace with black desk, black leather chair, two silver table lamps, green wall, and framed pictures
Collection of empty picture frames hanging on a blue wall in various sizes and styles.
Collection of office chairs and furniture product catalogs with various chair images, specifications, and customization options, including a featured Florence chair.

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