Ortho Mattress

Beloved nationwide mattress manufacturer based out of Southern California

I helped establish its B2B hospitality division and grow B2C e-commerce and retail revenue. Provided design, marketing and content creation on a variety of product lines for major nationwide hotel chains and helped facilitate BD and white label opportunities.

Did branding & marketing that helped establish famous retailer’s B2B division and grow its B2C sales.

Branding

Strategic foundation that defines the look and feel of the company, positioning it for strong market fit and instant recognizability. Includes the brand strategy, visual identity, design systems, stationary, etc.

Logos, structure & positioning
Design system
Forms & stationary
Product labels

Design

Essentials that communicate Who you are, What you do and Why customers should choose you. A framework of touchpoints is created for a every conceivable step of the customer journey: from website and app, to product package, POS and events.

Events & tradeshows
White label touchpoints
POS touchpoints
Proposals

Marketing

Touchpoints putting your business in front of new audiences. Once a marketing strategy has been created, it’s brought to life as a variety of collateral and ads based on the PESO model (social, PPC, SEM, OOH, etc).

Flyers & trifolds
Newsletters
TV ads & broadcast
Brochures & catalogs

Content

Content for touchpoints and to improve marketing conversion. Typically includes photography, videos, renderings, presentations, animations, illustrations, infographics, copywriting, content marketing and so on.