Boston Trade Interior Solutions

Design & architecture firm for high-end & boutique hotels

As Creative Director, I led the rebrand that transformed this company into an award-winning, nationwide hotel design agency and helped it move upmarket towards higher-end boutique design & higher margins. Created the brand, marketing, content, and touchpoints to cover the entire client journey.

Boston Trade cover

Enabled architecture firm to move upmarket with a total rebrand and marketing makeover.

Enabled architecture firm to move upmarket with a total rebrand and marketing makeover.

Branding

Strategic foundation that defines the look and feel of the company, positioning it for strong market fit and instant recognizability. Includes the brand strategy, visual identity, design systems, stationary, etc.

  • Logos & identity system

    Logos & identity system

  • Brand guide & brand strategy

    Brand guide & brand strategy

  • Business cards & collateral

    Business cards & collateral

  • Templates, stationary & signatures

    Templates, stationary & signatures

Design

Essentials that communicate Who you are, What you do and Why customers should choose you. A framework of touchpoints is created for a every conceivable step of the customer journey: from website and app, to product package, POS and events.

  • Websites, landing pages & apps

    Websites, landing pages & apps

  • Catalogs & brochures

    Catalogs & brochures

  • Flyers & trifolds

    Flyers & trifolds

  • Events & tradeshows

    Events & tradeshows

Marketing

Touchpoints putting your business in front of new audiences. Once a marketing strategy has been created, it’s brought to life as a variety of collateral and ads based on the PESO model (social, PPC, SEM, OOH, etc).

  • Ads & PPC

    Ads & PPC

  • Merch & giveaways

    Merch & giveaways

  • Newsletters

    Newsletters

  • Content marketing & social

    Content marketing & social

Content

Content for touchpoints and to improve marketing conversion. Typically includes photography, videos, renderings, presentations, animations, illustrations, infographics, copywriting, content marketing and so on.

  • Headshots

    Headshots

  • Renderings

    Renderings

  • Photography & retouching

    Photography & retouching

  • 3D walkthroughs & isometrics

    3D walkthroughs & isometrics

A red and white Boston Trade logo is centered within a dark, 3D tunnel-like structure.
Flowchart illustrating a hotel project process from initial design to delivery, including interior design, global sourcing, project management, logistics, installation, and financing.
Three diverse professionals standing with arms crossed in front of a red and white abstract background.
Interior design brochure showcasing hotel project services, including design, sourcing, project management, and financing, with images of hotel interiors and a business card for Ankur Patel.
Modern hotel room with a large bed, bedside tables, a flat-screen TV, a blue chair at a desk, and colorful artwork on the walls.
Boston Trade Interior Solutions promotional display and table showcase featuring their services in interior design, global sourcing, financing, project management, and logistics & installation, set against a red background.
A color palette guide showing various color swatches including black, gray, red, and gray gradients, with color codes and labels for design use.
Brochure for Boston Trade Interior Solutions showing hotel interior design projects, services, expertise, and locations including San Francisco, Chicago, Atlanta, Greensboro, and Boston.
Multiple Boston Trade interior solutions gift cards scattered on a red background, with red, white, and black designs, including text about a project discount and contact information.
Top-down view of three hotel rooms on a red background, showing a bathroom, a bedroom with two beds, and an empty room with black and white patterned carpet.

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