Hospitology

Inc. 5000 e-commerce bedding brand with top-selling products on Amazon and beyond

Working as a one-man, do-it-all creative department, I created everything from the ground up: brand, identity, touchpoints, marketing and packaging. My strategy and creative helped it become a leader in its market segment.

Branding

Strategic foundation that defines the look and feel of the company, positioning it for strong market fit and instant recognizability. Includes the brand strategy, visual identity, design systems, stationary, etc.

  • Logos & sublogos

    Logos & sublogos

  • Brand Guide, identity & strategy

    Brand Guide, identity & strategy

  • Fonts, colors & patterns

    Fonts, colors & patterns

  • Design system & iconography

    Design system & iconography

Design

Essentials that communicate Who you are, What you do and Why customers should choose you. A framework of touchpoints is created for a every conceivable step of the customer journey: from website and app, to product package, POS and events.

  • Website

    Website

  • Packaging

    Packaging

  • Inserts & instructions

    Inserts & instructions

  • Ecommerce

    Ecommerce

Marketing

Touchpoints putting your business in front of new audiences. Once a marketing strategy has been created, it’s brought to life as a variety of collateral and ads based on the PESO model (social, PPC, SEM, OOH, etc).

  • B2C ads

    B2C ads

  • Content marketing

    Content marketing

  • Sell sheets

    Sell sheets

  • B2B ads

    B2B ads

Content

Content for touchpoints and to improve marketing conversion. Typically includes photography, videos, renderings, presentations, animations, illustrations, infographics, copywriting, content marketing and so on.

  • Lifestyle photography

    Lifestyle photography

  • Product photography

    Product photography

  • Renderings

    Renderings

  • Illustrations & instructions

    Illustrations & instructions

View more case studies